marketing

The state of Nevada will introduce a new “brand” in the spring that will include a marketing campaign to help boost tourism and economic development, Gov. Brian Sandoval told an audience at the Governor’s Conference on Tourism on Tuesday in Sparks.
Other tourism officials said the brand will include a new statewide slogan and logo. Tourism officials said the campaign to roll out Nevada’s new brand has been in the works for more than a year.

TAHOE/TRUCKEE - The region's two largest ski resort operators are using the marketing power of combining multiple resorts on a single season pass to increase sales and draw new skiers and snowboard...

Obama has been re-elected for a second term, and many entrepreneurs are unsure about what the next four years will bring. However, one business-building tactic that is often overlooked and is a true driver of business growth and success is partnership. Two agencies, based in Carson City and South Lake Tahoe, have been cooperating since 2009 and have served Tahoe-based clients such as Mackenzie Martin of Century 21 Tahoe Paradise, I DO Tahoe Weddings, and Olsen Paving & Sealcoating, among others. Their newest account is Barton Health.

After attending the State of the South Shore Economy Public Forum held on October 23rd, 2012 I was inspired to draft a response to the questions about economic revitalization that were asked at the meeting. I feel like our group had many salient ideas that were not properly represented. Also, I have noticed that people are quick to offer ideas like “reduce unemployment”, “beautify the city”, and “improve recreation”, but they are typically unable to offer suggestions on how to make those ideas a reality.

TahoeChamber is partnering with Constant Contact to present a workshop Thursday, Nov. 8 on the benefits of social media marketing and e-mail marketing. Attendees will walk away with real-world advice and knowledge that can be put to work immediately, helping your business or organization succeed.

The day before their last day, Johnny Brenan, Chris Rudolph and Jim Jack all went skiing at Stevens Pass, Wash. It was Feb. 18, one of many stormy powder days during a high-snowfall year in the Northwest. More than 12 inches of new snow had fallen overnight. Around 4 p.m., Jim, the head judge of the Freeskiing World Tour, showed up at Stevens' Foggy Goggle bar with a smile so big, you couldn't help but smile back at him.

Fromarc Insurance Agency has been family owned and operated since 1985, when Tita Anderson started the company as an agent/broker. Since then, the team has grown to include her husband Bob, their daughter Justine, Ann Zion, and Brady Ward. On September 27, forty friends, family, and clients joined them for a Business After Hours and Chamber Ribbon Cutting, and enjoyed stories about their years of success and community service.

With Nov. 16 as its opening day, the countdown is on at Heavenly Mountain Resort. From intense competitions and events to the return of the halfpipe, excitement is stirring at Lake Tahoe’s largest winter playground.

More than 3,100 volunteers are needed to successfully execute the first full-distance IRONMAN® event in California since 2001 - IRONMAN Lake Tahoe, which is scheduled for September 22, 2013.

World Triathlon Corporation (WTC), owner and operator of the IRONMAN Series, will host an IRONMAN Lake Tahoe Volunteer Meeting Monday, September 17, 7 p.m., at the North Tahoe Event Center, 8318 North Lake Boulevard, Kings Beach, California.

Of the 3,100 volunteers needed to provide behind-the-scene logistics and ground execution, 100 will serve as captains to ensure a safe and fun event.

As Labor Day weekend nears, Vail Resorts now offers season passes for the 2012-13 season. The Lake Tahoe Local Pass offers access to more than 263 trails, 14 terrain parks and 10,270 acres of terrain at Heavenly, Northstar and Kirkwood in California and Nevada. Ski or ride more than four days in one season and, priced at $419, the Tahoe Local Pass pays for itself, then ski or ride for free the rest of the season.

The City of South Lake Tahoe, in partnership with TahoeChamber, is offering a Business Breakthrough Series this fall on four consecutive Wednesdays beginning September 12th. The series is free for all qualified individuals and $95/day or $300/4 days for all others.

Coming from as far as Australia and as near as North Lake Tahoe, more than 200 men and women athletes are gearing up for a race to remember at Northern Nevada’s inaugural Expedition Man Endurance Festival and Ultra-Distance-Triathlon, taking place Saturday, August 25. Athletes will begin with a swim at Zephyr Cove Resort at Lake Tahoe, then onto a more than 100-mile-bike-ride through Carson City and a long-run along the Truckee River, ending at the Legends at Sparks Marina.

The Tahoe Resource Conservation District (Tahoe RCD) has hired a new District Manager, John Skeel, who officially takes over duties on July 19 at Tahoe RCD’s offices in South Lake Tahoe, Calif.
Skeel has 24 years of experience working with government organizations and not-for-profit agencies, focused primarily on community services, parks and recreation.

Soroptimist International of South Lake Tahoe, a 94-member non-profit community-service organization of professional and business women from California and Nevada announced their 2012 - 2013 Board of Directors at Harrah’s Resort in Stateline, June 27.
SI Sierra Nevada Region Governor-Elect Janice Labadie, a florist from Davis, Calif. and Regional Secretary Patricia Papp, a South Lake Tahoe Realtor and member of sister organization SI Tahoe Sierra, were both on hand to install the new board.

The Ski Run Boulevard "Market on the Run" Farmers' Market begins today, Friday, June 22, between 3 and 8 pm in South Lake Tahoe. The Farmers Market will be held every Friday afternoon throughout the summer between Larch and Birch on Ski Run Boulevard.

Lake Tahoe South steps into high endurance overdrive this summer with two new outdoor adventure events that celebrate speed, agility and skill — one with feet to the ground and the other rubber to the road.

Sierra Recon, a high-energy, multi-distance obstacle race screaming the amped premise, “Everyone loves carnage” is set for July 14 at Sierra-at-Tahoe Resort, while the Lake Tahoe Adventure Motorcycle Ride and Rendezvous celebrates the freedom of the wide open road, Aug. 23-26.

North Lake Tahoe announced today that it will host the first full-distance Ironman event in California since 2001. The competition is scheduled to take place September 22, 2013.

A seventeen-member team of Lake Tahoe area leaders from across the business spectrum were on the road earlier this month to learn from other California communities about how to implement innovative solutions to overcome economic and environmental decline in their communities. Trekkers represent a diverse group of Lake Tahoe Basin leaders across various sectors including tourism, health, recreation, public and private.

In one of the most innovate private-public education partnerships developed in recent years, Lake Tahoe Community College prepares to launch the summer follow-up of its successful CONNECT program.

Designed as a way for community members to extend their education pursuits, CONNECT offers noncredit classes at Lake Tahoe Community College with a series of life enhancement workshops for people with passions for arts, theater, health and fitness and business marketing.


Sierra-at-Tahoe Resort is honored to be recognized by Ski Area Management in the Best Video category of their 2011-12 Marketing Awards. Produced by First Track Productions Sierra received the "Most Heart-Warming Video" award featuring the Burton Star Wars Experience.
In its inaugural year, the Burton Star Wars Experience is a snowboard experience that introduces three to six year-old kids how to snowboard in an interactive environment like no other.