South Lake Tahoe Tourism Improvement District renewal process begins

Submitted by paula on Fri, 06/28/2019 - 8:17am

SOUTH LAKE TAHOE, Calif. - The South Lake Tahoe Tourism Improvement District (SLTTID) expires at the end of this year and City Council has started the process to renew it for another ten years. The district was originally created in 2006 to secure a stable funding source for tourism promotion and community marketing through self-imposed fees.

SLTTID includes all lodging businesses in South Lake Tahoe including hotels, motels, timeshares, condos, triplexes, duplexes and vacation homes under management contracts. The expense of marketing comes from a nightly levy on overnight guests and doesn't impact the City's budget, leaving the General Fund revenues to provide core services. The district was renewed again in 2009 and is up for renewal at the end of 2019.

Passing the resolution is a declaration of the City's intent to levy an

assessment on lodging businesses within the district, and fixing the time and place of both a public meeting and hearing on the proposed levy.

Originally the assessments in the established area were $2.00 per paid occupied room night on hotels and motels and $3.00 per paid occupied unit per night on timeshares, condos, triplexes, duplexes and homes under management contracts. In 2009 the levy went up to $3 and $4.50.

The renewal is now proposed for another ten years with assessments increasing $1.00 the second year to $4.00 and $5.50 per paid occupied room night and a possible additional $1.00 increase in year five to $5.00 and $6.50 per paid occupied room
night.

A public meeting is planned for July 16 and a public hearing on August 6. Any protests need to be received prior to the August 6 meeting. New rates go into effect on December 18, 2019.