How Pokemon Go can grow your business

Earlier this month, Niantic Labs and The Pokemon Company released the free-to-play augmented reality game Pokemon Go. In the game, players use their mobile devices to physically travel throughout the real world to catch Pokemon, fight at “gyms,” discover PokeStops, and “be the very best, like no one ever was.” All of the users playing Pokemon Go translate to a huge increase in foot traffic throughout the United States, and clever business owners are using the app to draw this foot traffic to their businesses.

So how do you use the game to grow your business?

First off, Pokemon Go is best suited for specific types of businesses such as restaurants, retailers, bars – essentially, businesses that thrive on foot traffic. If your business fits into this category, then you should consider using the app.

The next step is to determine if your business is located near a PokeStop or gym. You can do so by downloading the Pokemon Go app, creating an account and checking the in-game map. If you are, here are some easy ways to draw in customers.

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