Focus groups reveal Nevada tourism branding challenges

Nevada tourism leaders trying to figure out the best way to brand the Silver State to attract visitors may have a bigger challenge on their hands than they thought. Six focus groups in San Francisco, Los Angeles and Salt Lake City, demonstrated little knowledge of the Silver State and its tourism attractions including Lake Tahoe, reports the Las Vegas Sun. Go here for the story. Meanwhile, Nevada’s top tourism professionals will discuss economic issues and important topics facing tourism in 2012 at the Governor’s Conference on Tourism Nov. 29-30 in Las Vegas, Lt. Gov. Brian Krolicki, chairman of the Nevada Commission on Tourism, said.
The conference, celebrating NCOT’s 27th year, also will focus on the state’s new branding campaign, social media and much more.
“The Governor’s Conference is an annual opportunity for those in the tourism industry to share ideas and learn about new initiatives,” Krolicki said. “Tourism is the leading economic engine for this state, and it’s important for those involved to draw inspiration and ideas from each other to stay at the top of their game.”

The conference offers presentations by industry leaders; breakout sessions on such topics as health and wellness tourism; a panel discussion with resort CEOs; and plenty of networking opportunities.
“With all the changes and challenges to our industry and within our state this past year, it’s a good time to gather, take stock and move forward with solid ideas for the future,” Larry Friedman, interim director for the Nevada Commission on Tourism, said. “The Governor’s Conference is where we do that.”
Conference speakers include representatives from the United States Travel Association, NTA and the Corporation for Travel Promotion, national organizations whose work has wide-ranging impact on the travel industry and Nevada.
For more information on the Governor’s Conference on Tourism and to register, visit the website governorsconference.org. You can also register by phone at 775-784-4046 or 1-800-233-8928.
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