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Unknown to many, including those in the ice cream business, today is National Ice Cream Day! Celebrated on the third Sunday in July, the holiday was declared by President Ronald Reagan in 1984 as a way to promote the economic well-being of the U.S. dairy industry.

While most don't need a reason to enjoy ice cream, Reagan's move called for the people of the United States to use ceremonies and activities to pay tribute to ice cream.

Why argue with this proclamation? It sounds reasonable!

The City of South Lake Tahoe hosted its first annual 4th of July parade on Monday, July 4, 2016. There were a total of 78 vehicles and approximately 200 people on foot either walking, biking, or dancing. American Legion Post 795 served as the parade marshals.

The City of South Lake Tahoe would like to say "Thank You" to all the parade participants, businesses and volunteers for making the 4th of July parade a fantastic community event!

The following current and former US armed forces members participated in the 4th of July parade;

Pier 1 is out of their location in South Lake Tahoe, and Goodwill Industries is heading in now that escrow has closed on the building at 1069 Emerald Bay Road. Goodwill will be celebrating the opening their 27th Northern Nevada/Sacramento area location with a four-day grand opening starting July 21 at 8:00 a.m.

Karen McClaflin, the Chief Development Officer for Goodwill Sacramento Valley & Northern Nevada, told South Tahoe Now that that the company has been actively engaged for the past seven years looking for a store and community training center in the Tahoe Basin.

In just over a week, the eyes of sports fans will be on Lake Tahoe as the 27th annual American Century Golf Championship opens at Edgewood Tahoe. The field of 86 celebrities from sports, television, music, stage, screen, politics, Nascar, and the US Marine Corps are all headed to the South Shore July 19-24 to play.

"The golfers anticipate getting the invitation letter to play," said Former NFL Head Coach and ESPN Analyst Herm Edwards. "We get excited at that moment."

With summer officially here I thought it would be fun to talk about a very popular All-American sport; fishing. Which, before you start to open that mouth of yours, is most definitely is a sport. Any activity that requires you to go to a store and drop a thousand dollar on equipment is a sport. In this case soccer is not a sport, sorry Europe.

As lawmakers grapple with how best to combat the nation’s prescription painkiller abuse crisis, a recent survey is shedding light on how patients who get these medications — drugs such as OxyContin, methadone or Vicodin — sometimes share or mishandle them.

The owners of Jamba Juice in South Lake Tahoe will have a celebratory ribbon-cutting ceremony at their newly remodeled store on June 16 from 4:00 p.m. to 6:00 p.m.

Abra Teague, owner of Jamba Juice since January 2011, has seen a year on year increase of customers as visitors flock to enjoy the natural beauty and outdoor activities that South Lake Tahoe has to offer.

Every year, countless dogs die in cars on summer days. Sometimes it’s not even that hot outside. Many times the window is cracked and the car is parked in the shade. The startling truth is that even in seemingly safe conditions the temperature inside your car can soar to life-threatening heights in just ten minutes – about the time it takes to run into the post office or the coffee shop or the pet store.

Even on a relatively mild day, your car can turn into an oven with frightening speed.

Several local agencies have teamed together to inform the public on the importance of proper food storage and trash disposal at their Lake Tahoe homes and vacation rentals.

In a representative democracy, the system the United States supposedly has, the policy making is controlled by the representatives elected by the people. The idea behind representative democracy is that people will elect representatives that will serve their best interest. However, in the United States the funding for election campaigns is provided by large corporations, banks, and a handful of wealthy individuals that results in the election of representatives who serve the best interests of the large corporations, banks, and wealthy individuals.

Bread & Broth 4 Kids is holding their second Cram-A-Cruiser event at the Grocery Outlet on Saturday, April 30, 2016 from 9:00 a.m. to 2:00 p.m.

The non-profit fills up bags of food every Friday for 120 South Lake Tahoe children who are in need of extra food over the weekend when they aren't able to receive the free lunches and breakfasts offered at school.

A South Lake Tahoe Police car will be in the parking lot in front of the store and the object will be to fill it up with as much food as possible that will be going into the kid's bags.

On behalf of the physicians and staff at Barton Health, I want to thank the Barton Auxiliary for volunteering their time and providing generous donations for our health and wellness efforts.

Join Lake of the Sky Outfitters as they celebrate John Muir's birthday (a week late as his birthday is actually on 4/21) with a showing of "John Muir in the New World" on Thursday, April 28 at 7:00 p.m.

This is an excellent film about his life.

This will be their last movie night until October so do not miss out.

As always admission is free when we show movies at the store, there will be a free raffle and goodies. Seating is limited so call 541-1027 to reserve your seat.

They are located at 1023 Emerald Bay Road in South Lake Tahoe.

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"It was a sign that I need to retire," said Dr. Kelly Shanahan.

Shanahan sat down with me recently, to reflect on her 22 years in South Lake Tahoe, and the almost 10,000 babies she's delivered in her career.

The sign?

Without putting her office up for sale she received a phone call from a local realtor, asking if she'd like to sell the building that houses her Emerald Bay Center for Women's Health.

The potential buyer came to look at the property, and shortly after, a vacationing doctor called to see if she'd like to sell her practice.

The public will soon be able to tour the historic Nevada State Prison in Carson City. Opened in 1862, the prison opened on the site of the Warm Springs Hotel even before the territory became a state. The prison's quarry supplied the materials needed to build the State Capitol.

The Carson City Chamber of Commerce 2016 Leadership Class will offer the prison tours as a fundraiser from 3:00 p.m. to 7:00 p.m. Saturday, April 16.

With the legalization of gaming in Nevada, the prison allowed inmates to gamble in the Bull Pen, a casino that was set up in 1932 and closed in 1967.

The following is the ski, snowboard and weather report for Saturday, March 19, 2016 for South Lake Tahoe brought to you by Lake Tahoe SkiBum.

Weather - South Lake Tahoe will have a high today of 58 and a low tonight of 35. Today: Mostly sunny, with a high near 58. Southwest wind 5 to 10 mph. Tonight: Mostly clear, with a low around 35. Southwest wind 5 to 10 mph.

Two South Lake Tahoe men were arrested Monday night on charges of robbery and conspiracy after attempting to steal four-12 packs of beer from a local grocery store.

South Lake Tahoe police officers responded to a call from the Safeway on Lake Tahoe Blvd. at 11:02 p.m. on March 14, 2016 after a physical altercation occurred when two store employees and two citizens tried to stop 19-year-old Jose Rodriguez and 18-year-old Jose Romero as they allegedly attempted to leave the store with the beer without paying.

The very popular Sports Medicine program at South Tahoe High School just got a new counterpart, a Strength and Conditioning program and center. While Sports Med teaches students how to help athletes after injuries occur, the strength and conditioning program will teach students how to train in a way to prevent injuries.

At Tuesday's Lake Tahoe Unified School District Board meeting, the board voted 4-1 to add the Strength & Conditioning center with accompanying classes at STHS.

The Douglas County Sheriff’s Office is asking for the public’s assistance in identifying two persons of interest in a theft at Ulta Beauty, located at 911 Topsy Lane in Carson City.

On February 03, 2016 at approximately 4:35 pm, a female entered the store and began shopping and asking questions about products. At approximately 4:59 pm, a male entered the store and walked directly to the female and began talking to her.

The Knights Inn could be purchased by the City of South Lake Tahoe for $6 million should a grant be awarded them by the California Tahoe Conservancy. If that happens, the City would purchase, and then demolish, the motel located on Highway 50 near Ski Run Boulevard to make way for a new environmental and retail project.

There is grant money available through the CTC which the City will apply for. The funds come from the state's Proposition 1 Water Bond which was approved by voters in 2014 to authorize $7.545 billion in general obligation bonds for water projects.

Annual Tahoe Chamber Community Breakfast at Lake Tahoe Resort Hotel Thursday, Feb 25th from 8:30AM to 10:00AM. This is a FREE event and open to the public! RSVP is encouraged.

Enjoy a complimentary breakfast and learn what the Tahoe Chamber has in store for the future of the South Shore. There will also be a power point presentation covering the 2016 to 2018 Strategic Plan and a recap of 2015.

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"Chasing Shadows," the most recent Warren Miller ski film will be shown at the theater at South Tahoe High on Friday, January 29, 2016 at 7:30 p.m. Besides the movie there will also be a silent auction featuring custom skis, a hotel stay, ski boots, Sierra-at-Tahoe lift tickets and STHS Alpine Ski Team sweatshirts. The public is invited and tickets are $15.00 per person.

The epic ski movie showing is a fundraiser for the Tahoe Basin Ski League leading STHS Vikings. There will also be ski industry vendors in the lobby prior to the movie to talk to the public.

The League to Save Lake Tahoe is updating their website and they are looking for volunteers to help them accomplish this feat.

They need volunteers to help move their web content from the old platform to the new one. They will have two fun, and social, nights with beer, pizza and wine in exchange for some assistance.

Snow got in the way of school in South Lake Tahoe today, but the show must go on and opening night of Cinderella is on.