Mountain life clothing company Stio opening in South Lake Tahoe with 3-day party

SOUTH LAKE TAHOE, Calif. - Outdoor clothing company Stio is heading to South Lake Tahoe and they are holding a grand opening party from Friday, March 24 to Sunday, March 26.

Created in Jackson Hole, Wyoming, Stio was founded to inspire connection with the outdoors through beautiful, functional products infused with mountain soul. Like life in Tahoe, they draw inspiration from life on the water, the trails, and the mountains.

The South Lake Tahoe store is located at 4101 Lake Tahoe Boulevard at the Zalanta near Flatstick Pub. They are celebrating the opening weekend with free beer, live music, free ski tunes, daily raffles, and highlighting local sports businesses and nonprofits.

"We live and love the mountain life, and as such see ourselves as caretakers of the resources that provide it. Internally that means we use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. Externally it means we do our part locally and nationally to advocate for conservation and sustainability," the Stio website shares.

"Stio is apparel we are confident you will live in, in both the epic and everyday moments of your outdoor life," said Stephen Sullivan, Stio Founder/CEO.

Grand Opening event schedule:
Friday, March 24
1-5 pm: Learn More about the local organization Clean Up The Lake
2-5 pm: Ski tuning with Bluezone Sports
2-5 pm: Live music featuring The Johnson Party
TBD: Afternoon brews with local beverage partner
All Day: Epic Prize Package Giveaways: 2 Winners A Day!

Saturday, March 25
2-5 pm: Ski tuning with Bluezone Sports
2-5 pm: Après party with music from DJ PRODUCE
TBD: Learn more about the local organization Tahoe Area Mountain Bike Association
TBD: Afternoon brews with local beverage partner
All Day: Epic Prize Package Giveaways: 2 Winners A Day!

Sunday, March 26
12-4 pm: Live music featuring Miki Rae
12-4 pm: Learn More about the local organization Clean Up The Lake
TBD: Afternoon brews with local beverage partner
All Day: Epic Prize Package Giveaways: 2 Winners A Day!